Inclusion and solidarity in times of pandemic15.07.2020 | Health
In this period of so much uncertainty, inclusion requires even more attention. For this reason, CCR AutoBAn and CCR Institute delivered 500 cloth face masks especially developed for Associação Terapêutica de Estimulação Auditiva e Linguagem (Therapeutic Association for Auditory and Language Stimulation - ATEAL). Made with 100% cotton, these products allow lip reading, given that layers of transparent plastic material have been applied to the lip area, enabling people with hearing loss to see mouth movements during communication. Standard face masks cover the lip area, making lip reading difficult.
According to Elaine Esteves, head of CCR AutoBAn’s social responsibility area, face masks were made especially for ATEAL by Grupo Primavera – a social organization from Campinas that works with income generation and social inclusion programs and has seamstress workshops to assist the community.
“We noticed that standard cloth face masks hinder communication between people with hearing loss, since they cover the mouth area. We therefore asked Grupo Primavera’s seamstresses to design transparent face masks together with the technical areas of ATEAL and the concessionaire, in accordance with health regulations in force”, she says.
Mariza Pomilio, ATEAL’s superintendent, tells that CCR AutoBAn’s and Instituto CCR’s professionals did their best to come up with the solution. “They engaged their teams, designed, projected and found people to deliver it. The result shows how a socially responsible and partner company can make the difference in thousands of lives”, she says.
ATEAL and CCR AutoBAn have a long history of partnership. This year, for example, the concessionaire and CCR Institute provided around 630 individual hearing aids, through the Ministry of Health’s National Program to Support the Health of People with Disabilities (“Pronas/PCD”), to patients assisted by the association.
Delivery of face masks
CCR Institute and CCR AutoBAn are distributing around 30,000 face masks to entities that assist mainly older people, homeless people, truck drivers and others. Part of the face masks are made by social entities that work with income generation projects, such as Grupo Primavera.
Autor: Jader Filho